Advanced Typography | Task 4: Final Compilation & Reflection

-

13/3/25 - 22/7/25 (Week 1 - Week 14) 

Kimberly Miaw Jya Nee | 0366836

Bachelor of Design (Honours) in Creative Media | Taylor's University


Advanced Typography

Task 4: Final Compilation & Reflection (30%)




Task 1: Exercises - Typographic Systems & Type & Play (20%)


Exercise 1: Typographic Systems

Fig. 1. 8 Typographic Systems - JPEG (Week 2)

1. Axial 

Fonts Used: Univers LT Std

Fig. 2. Axial System - JPEG (Week 2)


2. Radial

Fonts Used: Serifa Std

Fig. 3. Radial System - JPEG (Week 2)

3. Dilatational 

Fonts Used: ITC New Baskerville Std

Fig. 4. Dilatational System - JPEG (Week 2)


4. Random 

Fonts Used: Gill Sans

Fig. 5. Random System - JPEG (Week 2)


5. Grid 

Fonts Used: Univers LT Std

Fig. 6. Grid System - JPEG (Week 2)


6. Modular 

Fonts Used: Futura Std

Fig. 7. Modular System - JPEG (Week 2)

7. Transitional 

Fonts Used: Adobe Caslon Pro

Fig. 8. Transitional System - JPEG (Week 2)


8. Bilateral

Fonts Used: ITC Garamond Std

Fig. 9. Bilateral System - JPEG (Week 2)

Fig. 10. Final Compilation of Exercise 1 With Grids - PDF (Week 2)

Fig. 11. Final Compilation of Exercise 1 Without Grids - PDF (Week 2)

Exercise 2: Type & Play

Fig. 12. Final Compilation of Exercise 2 Process - PDF (Week 4: 12/5/25)

Fig. 13. Final Movie Poster - JPEG (Week 4: 12/5/25)

Fig. 14. Final Movie Poster - PDF (Week 4: 12/5/25)

Task 2: Key Artwork & Collateral (30%)


Task 2(a): Key Artwork

Fig. 15. T2A Black Wordmark on White Background (JPEG) 

Fig. 16. T2A White Wordmark on Black Background (JPEG) 

Fig. 17. T2A Colour Palette (JPEG) 

Fig. 18. T2A Wordmark in Actual Colours on Lightest Shade of Colour Palette (JPEG) 

Fig. 19. T2A Wordmark in Lightest Shade of Colour Palette on Darkest Shade of Colour Palette (JPEG)

Fig. 20. T2A Final Key Artwork Compilation (PDF)

Fig. 21. T2A Wordmark Animation (GIF)

Task 2(b): Collateral
Fig. 22. T2B Collateral - T-shirt

Fig. 23. T2B Collateral - Business Card

Fig. 24. T2B Collateral - Hardcover Book

Fig. 25. T2B Collateral Layout

Fig. 26. T2B Screenshot of Instagram Page


Fig. 27. T2B Final Collateral Compilation (PDF)

Task 3: Type Exploration & Application (30%)


Type Exploration

Fig. 28. Below the Wind - Ornament Information (JPEG)

Fig. 29. 
Below the Wind - Ornament Information 
 (PDF)

Measurements:
Ascender: 900 pt
Cap Height: 700 pt
X-height: 500 pt
Descender: -100 pt

Width: 714
LSB & RSB: 0

Fig. 30. Below The Wind - Ornament Guide (PDF)

Application

Fig. 31. Ornament Presentation: Mini Zine

Fig. 32. Ornament Application #1: Harvest Festival Greeting Card

Fig. 33. Ornament Application #2: Exhibition Poster

Fig. 34. Ornament Application #2: Exhibition Poster Mockup

Fig. 35. Ornament Application #3: Decorative Vertical Banner Mockup

Fig. 36. Ornament Presentation (PDF)

Fig. 37. Ornament Application #1, #2, #3 (PDF)

Reflection

Experience

This module has been the most exciting one out of all the subjects I have this semester. At first I assumed it would be more difficult than Typography but I was wrong. Meticulous is a better word to describe it. I actually enjoyed the tasks in this module and despite my slow progress in my Task 3, which was my favourite. I tend to let ideas sit and marinate for too long which sometimes slows me down but I still found the whole process enjoyable and rewarding.

Observation

People often ask me if it is hard to study design. I always say no. This is how I feel towards this module. I genuinely enjoy learning design and designing, it’s just a lot of work and you have to constantly brainstorm and try different approaches until you find something you are satisfied with. I have noticed that trial and error plays a big part in the process especially when it comes to exploring type.

Findings

This module gave me a deeper understanding of typography beyond the basics. Typography alone can make or break a design so it is important to know how to choose pair and use typefaces properly. Advanced Typography has also inspired me to create more experimental typefaces of my own for my personal projects. 

Thank You

Comments

Post a Comment

Popular posts from this blog

Interactive Design | Exercise 1: Web Design Analysis

-
Image
24/9/25 - 1/10/25 (Week 1 - Week 2)  Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media | Taylor's University Interactive Design Exercise 1: Web Analysis (10%) [Table of Contents] 1. Instructions 2. Exercise 3. Feedback 4. Reflection 5. Quick Links [Instructions] [Exercise] For our first exercise, we were required to analyze 5 existing websites and identify areas of strengths / weaknesses in terms of: Purpose and goals of the website (evaluate whether they are effectively communicated to the user) Visual design and layout of the website (use of colour, typography, and imagery) Functionality and usability of the website (accuracy, clarity, and interactive elements) Quality and relevance of the website's content (accuracy, clarity, and organ...
Read more

Packaging & Merchandising Design | Exercise: Packaging Design Analysis

-
Image
22/9/25 - 6/10/25 (Week 1 - Week 3)  Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media | Taylor's University Packaging & Merchandising Design Exercise: Packaging Design Analysis [Table of Contents] 1. Instructions 2. Exercise 3. Feedback 4. Reflection [Instructions] [Exercise] For our first exercise, we were required to c hoose FOUR (4) products (box, bottle, can, and tube) in the market that have poor packaging design. Then, we had to do conduct: Product Analysis (shortcomings & challenges, functionality, aesthetics, sustainability, target audience, branding) Market Research (target market, how the current packaging aligns with the expectations & preferences of the target audience. Competitor Analysis (research and analyze the packaging designs of competing products in the same category, identify tren...
Read more

Brand Corporate Identity | Lectures & Projects

-
Image
22/9/25 - 23/1/26 (Week 1 - Week 14)  Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media | Taylor's University Brand Corporate Identity Lectures & Tasks [Tables of Contents] 1. Lectures 2. Instructions 3. Tasks     Task 1: Breaking Brand     Task 2(A): Logo Analysis         2(B): Logo Design     Task 3: Positioning & Identity     Final Project: Brand Guideline 4.  Feedback 5. Reflection [Lectures] BCI_1_Introduction Brand Corporate Identity An integral part of graphic design discipline as it focuses on the visual integrity of a brand. "A symbol is a mark, sign, or word that indicates, signifies, or is understood as representing an idea, object, or relationship." In this module, students will l...
Read more