Digital & Social Media Communication | Task 2: Empathy Mapping & Persona
13/5/26 - 3/6/26 (Week 4 - Week 7) Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media | Taylor's University Digital & Social Media Communication Task 2: Empathy Mapping & Persona (30%) Table of Contents 1. Instructions 2. Task 3. Feedback 4. Quick Links Instructions Task Deadline: Week 6 For Task 2, we are required to develop a User Persona and Empathy Map Report, building on Task 1 findings to move from brand analysis into audience understanding, exploring who the brand communicates with, their needs, behaviours, and how the brand can reach them more effectively. The task requires us to: Develop at least 3 realistic user personas representing differ...