Digital & Social Media Communication: Final Compilation & Reflection
20/5/26 - 24/7/26 (Week 1 - Week 14) Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media | Taylor's University Digital & Social Media Communication Final Compilation Table of Contents 1. Task 1: Social Media Analytics 2. Task 2: Empathy Mapping & Persona 3. Task 3: Campaign Proposal, Content Calendar & Key Visual Design 4. Reflection Task 1: Social Media Analytics (10%) Task 1 Blog Fig. 1. PMC Brand Analysis & Social Media Analytics Report (PDF) Fig. 2. Presentation Slides Task 2: Empathy Mapping & Persona (30%) Task 2 Blog Fig. 2. User Persona Report (PDF) Fig. 3. Empathy Map Persona Report (PDF) Task 3: Campaign Proposal, Content Calendar & Key Visual Design (40%) Task 3 Blog ...