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Showing posts from July, 2026

Digital & Social Media Communication: Final Compilation & Reflection

  20/5/26 - 24/7/26 (Week 1 - Week 14) Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media |  Taylor's University Digital & Social Media Communication Final Compilation Table of Contents 1. Task 1: Social Media Analytics 2. Task 2: Empathy Mapping & Persona 3. Task 3: Campaign Proposal, Content Calendar & Key Visual Design 4. Reflection Task 1: Social Media Analytics (10%) Task 1 Blog Fig. 1. PMC  Brand Analysis & Social Media Analytics Report (PDF) Fig. 2. Presentation Slides Task 2: Empathy Mapping & Persona (30%) Task 2 Blog Fig. 2. User Persona Report (PDF) Fig. 3. Empathy Map Persona Report (PDF) Task 3: Campaign Proposal, Content Calendar & Key Visual Design (40%) Task 3 Blog ...

Digital & Social Media Communication | Task 3: Campaign Proposal, Content Calendar & Key Visual Design

10/6/26 - 22/7/26 (Week 8 - Week 14) Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media |  Taylor's University Digital & Social Media Communication Task 3:  Campaign Proposal, Content Calendar & Key Visual Design (40%) Table of Contents 1.  Instructions 2.  Task 3.  Feedback 4.  Reflection 5.  Quick Links Instructions Task Deadline: Week 14 For the final task, we were required to develop a complete August 2026 social media campaign proposal for Pestle & Mortar Clothing based on the research findings from Task 1 and Task 2. This involved creating a strategic campaign concept, planning a month-long social media content calendar, ...