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Art Direction | Task 1: Art Direction Research & Leadership

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22/9/26 - 24/1/27 (Week 1 - Week 14) Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media |  Taylor's University Art Direction Task 1: Individual Task  (10%) Art Direction Research & Leadership [Table of Contents] 1. Lectures 2. Instructions 3. Project 4. Feedback 5. Reflection 6. Quick Links Lectures Week 1 From Graphic Designer to Art Director The 3 Pillars of Art Direction 1. Vision 2. Cohesion 3. Leadership The 5-Step of Art Direction Methodology 1. Research 2. Strategy 3. Develop 4. Build 5. Deliver Key Message: Art Direction is not one design. It is a process of making creative decisions from beginning to end. How to Read and Interpret a Client Brief 6 Criterias To Look For in Design Briefs 1. Problem 2. Audience 3. Message 4. Context 5. Deliverables 6. Opportunity Creative Problem Statement Formula H...
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Digital & Social Media Communication: Final Compilation & Reflection

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20/5/26 - 24/7/26 (Week 1 - Week 14) Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media |  Taylor's University Digital & Social Media Communication Final Compilation Table of Contents 1. Task 1: Social Media Analytics 2. Task 2: Empathy Mapping & Persona 3. Task 3: Campaign Proposal, Content Calendar & Key Visual Design 4. Reflection Task 1: Social Media Analytics (10%) Task 1 Blog Fig. 1. PMC  Brand Analysis & Social Media Analytics Report (PDF) Fig. 2. Presentation Slides Task 2: Empathy Mapping & Persona (30%) Task 2 Blog Fig. 3. User Persona Report (PDF) Fig. 4. Empathy Map Persona Report (PDF) Task 3: Campaign Proposal, Content Calendar & Key Visual Design (40%) ...
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Digital & Social Media Communication | Task 3: Campaign Proposal, Content Calendar & Key Visual Design

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10/6/26 - 22/7/26 (Week 8 - Week 14) Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media |  Taylor's University Digital & Social Media Communication Task 3:  Campaign Proposal, Content Calendar & Key Visual Design (40%) Table of Contents 1.  Instructions 2.  Task 3.  Feedback 4.  Quick Links Instructions Task Deadline: Week 14 Group 2 Google Drive For the final task, we were required to develop a complete August 2026 social media campaign proposal for Pestle & Mortar Clothing based on the research findings from Task 1 and Task 2.  This involved creating a strategic campaign concept, planning a month-long social media content calendar, designing...
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Advanced Interactive Design | Final Website

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23/5/26 - 13/8/26 (Week 7 - Week 14) Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media |  Taylor's University Advanced Interactive Design Final Website Table of Contents 1.  Instructions 2.  Task 3. Reflection 4.  Quick Links Instructions Task For our final project, we are required to design and develop an interactive website using Adobe Animate. The website should include interactive elements and animations to create an engaging experience for users. Asset Creation I started the development process by drawing and preparing the visual assets that would be used throughout the website in Adobe Illustrator. I kept the design consistent in style so that the different pag...
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Advanced Interactive Design | Task 1: Thematic Interactive Website Proposal

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23/4/26 - 13/5/26 (Week 1 - Week 7) Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media |  Taylor's University Advanced Interactive Design Thematic Interactive Website Proposal (30%) Table of Contents 1.  Instructions 2.  Task 3.  Feedback 4.  Reflection 5.  Quick Links Instructions Task For our first task, we were required to create a proposal for a thematic interactive website. The aim  is to keep the user engaged in the medium through interactive exploration.  The theme and topic were open-ended, so I explored several ideas before narrowing it down to two concepts to present to my lecturer. Submission: Completed UI/UX proposal document. ...
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