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Digital & Social Media Communication: Final Compilation & Reflection

  20/5/26 - 24/7/26 (Week 1 - Week 14) Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media |  Taylor's University Digital & Social Media Communication Final Compilation Table of Contents 1. Task 1: Social Media Analytics 2. Task 2: Empathy Mapping & Persona 3. Task 3: Campaign Proposal, Content Calendar & Key Visual Design 4. Reflection Task 1: Social Media Analytics (10%) Task 1 Blog Fig. 1. PMC  Brand Analysis & Social Media Analytics Report (PDF) Fig. 2. Presentation Slides Task 2: Empathy Mapping & Persona (30%) Task 2 Blog Fig. 3. User Persona Report (PDF) Fig. 4. Empathy Map Persona Report (PDF) Task 3: Campaign Proposal, Content Calendar & Key Visual Design (40%) ...

Digital & Social Media Communication | Task 3: Campaign Proposal, Content Calendar & Key Visual Design

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10/6/26 - 22/7/26 (Week 8 - Week 14) Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media |  Taylor's University Digital & Social Media Communication Task 3:  Campaign Proposal, Content Calendar & Key Visual Design (40%) Table of Contents 1.  Instructions 2.  Task 3.  Feedback 4.  Quick Links Instructions Task Deadline: Week 14 Group 2 Google Drive For the final task, we were required to develop a complete August 2026 social media campaign proposal for Pestle & Mortar Clothing based on the research findings from Task 1 and Task 2.  This involved creating a strategic campaign concept, planning a month-long social media content calendar, designing...

Advanced Interactive Design | Task 1: Thematic Interactive Website Proposal

23/4/26 - 13/5/26 (Week 1 - Week 7) Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media |  Taylor's University Advanced Interactive Design Thematic Interactive Website Proposal (30%) Table of Contents 1.  Lectures 2.  Instructions 3.  Task 4.  Feedback 5.  Reflection 6.  Quick Links Lectures Instructions Task For our first task, we were required to create a proposal for a thematic interactive website. The aim  is to keep the user engaged in the medium through interactive exploration.  The theme and topic were open-ended, so I explored several ideas before narrowing it down to ...

Digital & Social Media Communication | Task 2: Empathy Mapping & Persona

13/5/26 - 3/6/26 (Week 4 - Week 7) Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media |  Taylor's University Digital & Social Media Communication Task 2:  Empathy Mapping & Persona (30%) Table of Contents 1.  Instructions 2.  Task 3.  Feedback 4.  Quick Links Instructions Task Deadline: Week 6 For Task 2, we are required to develop a User Persona and Empathy Map Report, building on Task 1 findings to move from brand analysis into audience understanding, exploring who the brand communicates with, their needs, behaviours, and how the brand can reach them more effectively. The task requires us to: Develop at least 3 realistic user personas representing differ...

Advanced Interactive Design | Exercise 2: The Motion

23/4/26 - 13/5/26 (Week 5 - Week 6) Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media |  Taylor's University Advanced Interactive Design Exercise 2: The Motion (10%) Table of Contents 1. Lectures 2. Instructions 3. Exercise 4. Feedback 5. Reflection 6. Quick Links Lectures Instructions Exercise Feedback Reflection Quick Links Week 5 - for buttons use movie clip - graphic only animate whatever on the same timeline - graphic: can set loop it / move once / move it  

Advanced Interactive Design | Exercise 1: Asset Creation

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23/4/26 - 13/5/26 (Week 1 - Week 4) Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media |  Taylor's University Advanced Interactive Design Exercise 1: Asset Creation (10%) Table of Contents 1.  Lectures 2.  Instructions 3.  Exercise 4.  Feedback 5.  Reflection 6.  Quick Links Lectures Week 2 Classwork During the tutorial session, Mr. Shamsul introduced us to the basics of using Adobe Animate. We started by drawing a beach ball to familiarize ourselves with the tools and functions of the software. Fig. 1. Beach Ball Shading & Colouring Exercise (Adobe Animate) After completing the beach ball tutorial, we were asked to recreate an image of a sailboat by ourselves while following its exact details as closely as possible. Fig 2. Sail Ship Reference Image I continued...