Kimberly Miaw Jya Nee (0366836)

  20/5/26 - 24/7/26 (Week 1 - Week 14) Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media |  Taylor's University Digital & Social Media Communication Final Compilation Table of Contents 1. Task 1: Social Media Analytics 2. Task 2: Empathy Mapping & Persona 3. Task 3: Campaign Proposal, Content Calendar & Key Visual Design 4. Reflection Task 1: Social Media Analytics (10%) Task 1 Blog Fig. 1. PMC  Brand Analysis & Social Media Analytics Report (PDF) Fig. 2. Presentation Slides Task 2: Empathy Mapping & Persona (30%) Task 2 Blog Fig. 3. User Persona Report (PDF) Fig. 4. Empathy Map Persona Report (PDF) Task 3: Campaign Proposal, Content Calendar & Key Visual Design (40%) ...

10/6/26 - 22/7/26 (Week 8 - Week 14) Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media |  Taylor's University Digital & Social Media Communication Task 3:  Campaign Proposal, Content Calendar & Key Visual Design (40%) Table of Contents 1.  Instructions 2.  Task 3.  Feedback 4.  Quick Links Instructions Task Deadline: Week 14 Group 2 Google Drive For the final task, we were required to develop a complete August 2026 social media campaign proposal for Pestle & Mortar Clothing based on the research findings from Task 1 and Task 2.  This involved creating a strategic campaign concept, planning a month-long social media content calendar, designing...

13/5/26 - 3/6/26 (Week 4 - Week 7) Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media |  Taylor's University Digital & Social Media Communication Task 2:  Empathy Mapping & Persona (30%) Table of Contents 1.  Instructions 2.  Task 3.  Feedback 4.  Quick Links Instructions Task Deadline: Week 6 For Task 2, we are required to develop a User Persona and Empathy Map Report, building on Task 1 findings to move from brand analysis into audience understanding, exploring who the brand communicates with, their needs, behaviours, and how the brand can reach them more effectively. The task requires us to: Develop at least 3 realistic user personas representing differ...

22/4/26 - 13/5/26 (Week 1 - Week 4) Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media |  Taylor's University Digital & Social Media Communication Task 1: Social Media Analytics (10%) Table of Contents 1. Lectures 2. Instructions 3. Task 4. Feedback 5. Quick Links Lectures Week 1 Course Overview: Social Media Strategy & Brand Communication Focus on strategic brand selling, not just visual design Learn data-driven communication decisions supported by audience analysis Combines research, analytics, strategy, content creation, and presentation skills Prepares students for careers in social media strategy, digital marketing, content planning Assignment Structure (4 Connected Tasks) Task 1: Brand Analysis (Week 4 deadline) Comprehensive brand research and understanding Pr...