21/4/26 - 23/7/26 (Week 1 - Week 14) Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media | Taylor's University Creative Brand Strategy Project [Table of Contents] 1. Lectures 2. Instructions 3. Project Task 1: Presentation & Situation Analysis Part A: Presentation Part B: Situational Analysis Task 2: Purpose, Positioning & Personality Part A: Ideation Part B: Purpose, Positioning & Personality Task 3: Cause / Campaign / Event Branding 4. Feedback 5. Reflection Lectures Week 1: Module Introduction Semester theme: Mental Health Awareness Task: narrow down from the broad theme to a specific campaign direction Example of being too vague: "My campaign is about mental health awareness" Example of being specific: ...
20/5/26 - 27/5/26 (Week 5 - Week 6) Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media | Taylor's University Digital & Social Media Communication Task 2: Empathy Mapping & Persona (30%) Table of Contents 1. Lectures 2. Instructions 3. Task 4. Feedback 5. Reflection 6. Quick Links Lectures Instructions Task Deadline: Week 6 Feedback Week 1 (22/4/26) General Feedback: Specific Feedback: Week 2 Reflection Quick Links Digital & Social Media Communication: Task 1 Digital & Social Media Communication: Task 3 Digital & Social Media Communication: Final Thank You
23/4/26 - 13/5/26 (Week 5 - Week 6) Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media | Taylor's University Advanced Interactive Design Exercise 2: The Motion (10%) Table of Contents 1. Lectures 2. Instructions 3. Exercise 4. Feedback 5. Reflection 6. Quick Links Lectures Instructions Exercise Feedback Reflection Quick Links Week 5 - for buttons use movie clip - graphic only animate whatever on the same timeline - graphic: can set loop it / move once / move it
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