Major Project I | Project
23/4/26 - 13/5/26 (Week 1 - Week 14)
Kimberly Miaw Jya Nee | 0366836
Bachelor of Design (Honours) in Creative Media | Taylor's University
Major Project I
Project
Creative Brand Strategy | Project
21/4/26 - 23/7/26 (Week 1 - Week 14) Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media | Taylor's University Creative Brand Strategy Project [Table of Contents] 1. Lectures 2. Instructions 3. Project Task 1: Presentation & Situation Analysis Part A: Presentation Part B: Situational Analysis Task 2: Purpose, Positioning & Personality Part A: Ideation Part B: Purpose, Positioning & Personality Task 3: Cause / Campaign / Event Branding 4. Feedback 5. Reflection Lectures Week 1: Module Introduction Semester theme: Mental Health Awareness Task: narrow down from the broad theme to a specific campaign direction Example of being too vague: "My campaign is about mental health awareness" Example of being specific: ...
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