Digital Photography & Imaging | Week 6

 28/10/24 (Week 6)

Kimberly Miaw Jya Nee | 0366836

Bachelor of Design (Honours) in Creative Media | Taylor's University

Digital Photography & Imaging

Week 6 [Lecture & Practical]: Poster Design

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[Lecture]

7 Principles of Poster Design

Emphasis

Fig. 1. Emphasis in Design

• Creating a centred interest (focal point) in an art work, often achieved by colour contrast and by lines which direct the eye to it.

Balance and Alignment

Fig. 2. Balance and Alignment in Design

• How you space and place the different elements in a design so they develop a structure and feel organise and connected

Contrast

Fig. 3. Contrast in Design

• What people mean when they say a design “pops”
• It creates space and differences between elements in a design

Repetition

Fig. 4. Repetition in Design

• Unifies and strengthens a design

Proportion

Fig. 5. Proportion in Design

• Visual size and weight of elements in a composition and how they relate to each other
• Helps to approach your design in sections, instead of as a whole

Movement

Fig. 6. Movement in Design

• Controlling the elements in a composition so that the eye is led to move from one to the next and the information is properly communicated to the audience
• Creates the story or the narrative of your work

White Space (Negative Space)

Fig. 7. White Space in Design

• Is the only one that specifically deals with what you don’t add 
• The empty page around the elements in a composition
• Gives  a composition more room to breathe can upgrade it from mediocre to successful

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[Practical]

Project 1B - PART 02: Recolouring Black & White

Part 1: Recolouring

Portrait of Norman Lindsay

Fig. 8. Original Image (Left) & Recoloured Image (Right)

Part 2: The Breakdown

Exercise 1

Fig. 9. Provided Images (Left to Right): 

B&W Portrait, Hair Colour Reference, Skin Colour Reference

Final Outcome:

Fig. 10. Recoloured Image

Exercise 2

Fig. 11. Provided Image (Left) & Colour Reference Images (Middle, Right)

Final Outcome:

Portrait of Young Queen Elizabeth

Fig. 12. Recoloured Image

Thank You