Art Direction | Task 1: Art Direction Research & Leadership
22/9/26 - 24/1/27 (Week 1 - Week 14)
Kimberly Miaw Jya Nee | 0366836
Bachelor of Design (Honours) in Creative Media | Taylor's University
Art Direction
Task 1: Individual Task (10%)
Art Direction Research & Leadership
[Table of Contents]
1.
Lectures
2.
Instructions
3.
Project
4.
Feedback
5.
Reflection
6.
Quick Links
Lectures
Week 1
From Graphic Designer to Art Director
The 3 Pillars of Art Direction
1. Vision
2. Cohesion
3. Leadership
The 5-Step of Art Direction Methodology
1. Research
2. Strategy
3. Develop
4. Build
5. Deliver
Key Message:
Art Direction is not one design. It is a process of making creative decisions from beginning to end.
How to Read and Interpret a Client Brief
6 Criterias To Look For in Design Briefs
1. Problem
2. Audience
3. Message
4. Context
5. Deliverables
6. Opportunity
Creative Problem Statement Formula
How Might We [Action] + [Target Audience] + so that [Desired Outcome/Impact] + despite [Constraint/Challenge]?Key Creative Considerations
- Brand & Strategy
- Cultural & Contextual
- Visual System & Scalability
- Production & Craft
@allanpeters on Instagram
Instructions
Task
Deadline: Week 3
3 creative problem statements
5-6 page Visual Analysis Deck
Submission Requirements:
Feedback
Week 1 (22/9/26)
General Feedback:
Module and Task 1 briefing
Specific Feedback:
Week 2 (/10/26)
Week 3 (10/26)
Reflection
Experience
Observation
Findings
Quick Links
Art Direction: Task 2
Art Direction: Final Project
Thank You
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