Art Direction | Project
22/9/26 - 24/1/27 (Week 1 - Week 14)
Kimberly Miaw Jya Nee | 0366836
Bachelor of Design (Honours) in Creative Media | Taylor's University
Art Direction
Task 1: Individual Task (10%)
Art Direction Research & Leadership
[Table of Contents]
1.
Lectures
2.
Instructions
3.
Project
Task 1: Art Direction & Leadership
Task 2: Project Proposal
Final Project
4.
Feedback
5.
Reflection
6.
Quick Links
Lectures
Week 1
From Graphic Designer to Art Director
The 3 Pillars of Art Direction
1. Vision
2. Cohesion
3. Leadership
The 5-Step of Art Direction Methodology
1. Research
2. Strategy
3. Develop
4. Build
5. Deliver
Key Message:
Art Direction is not one design. It is a process of making creative
decisions from beginning to end.
How to Read and Interpret a Client Brief
6 Criterias To Look For in Design Briefs
1. Problem
2. Audience
3. Message
4. Context
5. Deliverables
6. Opportunity
Creative Problem Statement Formula
How Might We [Action] + [Target Audience] + so that [Desired Outcome/Impact]
+ despite [Constraint/Challenge]?
Key Creative Considerations
- Brand & Strategy
- Cultural & Contextual
- Visual System & Scalability
- Production & Craft
@allanpeters on Instagram
Instructions
Project
Task 1: Art Direction & Leadership (10%)
Deadline: Week 3
Submission Requirements:
Brand & Context Audit: Briefly review the client's past visual campaigns for this theme or season. Highlight 2–3 visual patterns (colors, motifs, mood) they typically use.
Competitor Snapshot: Compare 2 visual campaigns from competitors in the same sector. Identify overused visual clichés and pinpoint 1–2 visual opportunities for your campaign.
Fig. Task 1 Research & Leadership
Task 2: Project Proposal (25%)
Deadline: Week 7
Group Task - Project Proposal (25%)
Group Task - Project Management (25%)
Final Project
Feedback
Week 1 (22/9/26)
General Feedback:
Module and Task 1 briefing. We will have a class sharing session next
class on Parkson's brief.
Specific Feedback:
My group members and I work together to identify and interpret the
brief.
Week 2 (29/9/26)
General Feedback:
lecture and class activity 2
Specific Feedback:
Week 3 (6/10/26)
[No class]
Week 4 (13/10/26)
General Feedback:
Task 2 Project Proposal briefing. No class next week
Specific Feedback:
Class Activity #1 & #2
Task 1
Week 8 (10/11/26)
General Feedback:- Add more photos/references to Task 1
- Point form is fine
Week 5
Week 6 (27/10/26)
General Feedback:
- Final project briefing
- Semester might end early
Specific Feedback:
- More
Week 7 (3/11/26)
General Feedback:
[Task 2 Presentation & Submission]
- Starts @ 10am (Physical)
Specific Feedback:
[No class]
Specific Feedback:
Reflection
Experience
Observation
Findings
Thank You
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