Packaging & Merchandising Design | Final Project: The Merch Drop
1/12/25 - 11/1/25 (Week 11 - Week 14)
Kimberly Miaw Jya Nee | 0366836
Bachelor of Design (Honours) in Creative Media | Taylor's University
Packaging & Merchandising Design
Final Project: The Merch Drop (30%)
[Table of Contents]
1. Instructions
2. Project
3. Feedback
4. Reflection
5. Quick Links
[Instructions]
[Project]
For our final project, we are required to further expand our brand and packaging identity that we have established in Project
2. We have to design a cohesive "merch drop" collection consisting of 5 distinct items and pitch the concept to the class.
1. One (1) POP (Point-of-Purchase) Display
2. Four (4) Merchandise Items
Project Workflow & Deliverables
Phase 1: Research & Concepts
Phase 1: Research & Concepts
- Analyze your Project 2 brand values and packaging aesthetics.
- Develop 5 concepts that feel like a natural extension of the brand.
- Goal: Ensure the items are things your target audience would actually buy.
Phase 2: Design & Mock-ups
- Design the graphics and structural elements for all 5 items.
- Create high-quality digital mock-ups. These should be realistic renders that look like professional product photography.
- Ensure strict visual consistency (colour palette, typography) with your Project 2 packaging.
Phase 3: Strategy & Presentation
Group Members:
1. Kimberly Miaw Jya Nee (Leader)
2. Mah Sze Min
3. Aw Wen Chia
4. Nicco Chew Jin Xun
5. Muthiah Salsabila Harsono
2. Keychain Plushies
3. Totebag
4. Scrunchie Hair Tie
- Promotional Strategy: Outline specific channels (Social Media, Influencers, Events) and tactics you will use to launch the merchandise.
- The Pitch: Prepare a slide deck presentation to "sell" your ideas.
Submission:
Blog Link + Recorded Group Presentation (15 minutes)
1. Kimberly Miaw Jya Nee (Leader)
2. Mah Sze Min
3. Aw Wen Chia
4. Nicco Chew Jin Xun
5. Muthiah Salsabila Harsono
Process Work
In our Project 2, we did a skincare set which consisted of toner, serum, and moisturiser.
In the first week, we brainstormed a list of potential merchandise items that is also suitable with our brand, Smile Surprise.
4 Merchandise Items:
1. Makeup / Toiletries Pouch2. Keychain Plushies
3. Totebag
4. Scrunchie Hair Tie
We have chosen this POP display stand mockup from Mockups-Design.com
Fig. Chosen POP Display Stand Mockup
Sze Min did the outline for our promotional strategy
Final Outcome
Fig. Merchandise - Toiletries Pouch (PDF)
Fig. Merchandise - Keychain
Presentation Slides
Fig. Recorded Presentation
[Feedback]
Week 10 (24/12/25)
General Feedback:
Final project briefing in class. This week, I mainly continued to finalise Project 2 for submission.
Specific Feedback:
N/A
Week 11 (1/12/25)
General Feedback:
[Online Consultation]
Specific Feedback:
Week 12 (8/12/25)
General Feedback:
[Online Consultation]
Specific Feedback:
Week 13 (15/12/25)
General Feedback:
Specific Feedback:
Week 14 (29/12/25)
General Feedback:
Specific Feedback:
Week 15 (5/1/26)
General Feedback:
[Submission Week]
Specific Feedback:
[Reflection]
Experience
Overall, this final project is quite simple and straightforward. since it was a continuation from the project 2, the direction is quite clear
Observation
Findings
[Quick Links]
Thank You
Comments
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