Packaging & Merchandising Design | Exercise: Packaging Design Analysis

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22/9/25 - 6/10/25 (Week 1 - Week 3) 

Kimberly Miaw Jya Nee | 0366836

Bachelor of Design (Honours) in Creative Media | Taylor's University


Packaging & Merchandising Design

Exercise: Packaging Design Analysis

[Table of Contents]

[Instructions]


[Exercise]

For our first exercise, we were required to choose FOUR (4) products (box, bottle, can, and tube) in the market that have poor packaging design. Then, we had to do conduct:
  • Product Analysis (shortcomings & challenges, functionality, aesthetics, sustainability, target audience, branding)
  • Market Research (target market, how the current packaging aligns with the expectations & preferences of the target audience.
  • Competitor Analysis (research and analyze the packaging designs of competing products in the same category, identify trends and best practices in packaging design within this product/packaging category)

Process Work

1. Packaging Design Analysis 1: Box
2. Packaging Design Analysis 2: Bottle
3. Packaging Design Analysis 3: Can
4. Packaging Design Analysis 4: Tube

1. Box - 

Box Option #1: Deodorant Refill

Box Option #2: Contact Lens Box

Product Name:
Product Type:

Product Analysis 

Shortcomings & Challenges
Functionality
Aesthetics
Sustainability
Target audience
Branding

Market Research

Competitor Analysis

2. Bottle  

Fig. Packaging (Bottle) - 

Product Name: Dr.FORHAIR Folligen Original Tonic
Product Type: Hair Tonic


Product Analysis 
Market Research
Competitor Analysis


3. Can 




Can Option #1: Tongkat Ali & Honey Drink


Can Option #2: Dog Food

Product Analysis 

Market Research

Competitor Analysis

4. Tube - ZACT Whitening Toothpaste

Fig. Packaging (Tube) -

Product Name: LION ZACT Whitening Toothpaste
Product Type: Toothpaste

Product Analysis

Market Research

Competitor Analysis


[Feedback]

Week 1 (22/9/25)
General Feedback:

Specific Feedback:

Week 2 (29/9/25)
General Feedback:
Specific Feedback:

[Reflection]

Experience
Observation
Findings


Thank You



Comments

  1. Shamsul HamimiOctober 1, 2025 at 12:21 PM

    All options are good. You can choose either one for box and can

    ReplyDelete

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