Packaging & Merchandising Design | Project 1: Uncle Jeff Kombucha Label Redesign
20/10/25 - 3/11/25 (Week 5 - Week 7)
Kimberly Miaw Jya Nee | 0366836
Bachelor of Design (Honours) in Creative Media | Taylor's University
Packaging & Merchandising Design
Project 1: Uncle Jeff Kombucha Label Redesign
[Table of Contents]
1.
Instructions
2.
Project
3.
Feedback
4.
Reflection
5.
Quick Links
[Instructions]
[Project]
In this project, we were required to redesign a bottle label for a local
kombucha brand, Uncle Jeff Kombucha. The goal was to create a label that is shelf-ready, distinctive, and clearly communicates the product's local authenticity, artisanal quality, and unique flavoring to the intended consumer.
Large bottle: height 9.5cm × width 18.5cm
Small bottle: height 6cm x width 14.5 cm
Label Design Requirements:
- Redesign logo to reflect local, artisanal identity
- Clearly state “Kombucha Sparkling Tea”
- Include adaptable flavour section (e.g., Mamak, Bandung, Kopitiam, Nutmeg)
- Highlight 2–3 key features (e.g., Made with 100% Local Tea Leaves, No Artificial Flavorings, Artisanal & Locally Sourced)
- Add mandatory info: ingredients, nutritional facts, storage instructions, manufacturing contact, net volume, barcode
Current Label Design
Fig. 1. Current Uncle Jeff Kombucha Label Design
Process Work
I have chosen to do the Mamak Kombucha which is inspired by the well-loved teh o ais limau, made with black tea and calamansi.
Research
I started my research on Uncle Jeff Kombucha by going through their Instagram page and reading articles they were featured in.
Further Readings:
https://www.instagram.com/unclejeffdrinks/
https://vulcanpost.com/821807/uncle-jeff-drinks-malaysia-kombucha-brand-eslite-spectrum/
https://www.tatlerasia.com/dining/drinks/in-the-mood-for-food-try-malaysia-inspired-kombucha-flavours-by-uncle-jeff-drinks-at-the-festival
https://vulcanpost.com/821807/uncle-jeff-drinks-malaysia-kombucha-brand-eslite-spectrum/
https://www.tatlerasia.com/dining/drinks/in-the-mood-for-food-try-malaysia-inspired-kombucha-flavours-by-uncle-jeff-drinks-at-the-festival
I began looking for inspiration on Pinterest and compiled all the designs that stood out to me. At this stage, I still didn’t have a really clear direction for the style I wanted to do.
Fig. 2. Visual Direction Reference / Inspiration from Pinterest
Colour Palette
Using colour is an effective way to differentiate the various kombucha flavours. Since Mamak Kombucha is teh o ais limau flavoured, I chose warm yellow and orange tones with hints of green to represent the tea and calamansi.
Fig. 3. Colour Palette Reference / Inspiration from Pinterest
Fig. 4. Final Mood Board
Ideation & Sketch
I wanted to keep the illustrative style from the current packaging because, in an article I've read, Mr. Jeff (the founder of Uncle Jeff Kombucha) mentioned that he hopes customers can enjoy the illustration while drinking the kombucha.
Fig. 5. Initial Sketch
ProcreateFig. 6. Initial Sketch
Digitalisation
After finalising the sketch, I moved to Illustrator to vectorise my design. I also chose proper fonts that are similar to my sketch.Fig. 7. Screenshot of Process in Illustrator
Final Compilation
Fig. Design Rational Report (PDF)
Fig. Visual Mockup #1
Fig. Visual Mockup #2
Fig. Visual Mockup #3
Fig. Label Die-Line / Flat File
Link:
[Feedback]
Week 5 (20/10/25)
General Feedback:
[Public Holiday - Deepavali] No class this week, but Mr. Shamsul held a demo
for creating die-line in Illustrator via Teams. We were required to show
some progress next week (W6) the sketches, visual reference and simple mood
board (colour, typography, art style) + choose one kombucha flavour for the
label design.
Specific Feedback:
I have chosen Mamak kombucha flavour to redesign on. I begin doing the research part to look for inspiration and reference
Week 6 (27/10/25)
General Feedback:
Show sketch & moodboard in class.
Specific Feedback:
This week I'm still working on my sketches, I need to speed up on my progress before submission next week.
Week 7 (3/11/25)
General Feedback:
[Submission Week] The submission is extended until the end of the week. I finalised my sketch and began digitising in Illustrator.
Specific Feedback:
[Reflection]
Experience
Overall, this label redesign project is quite fun to do. We had the option to choose the flavour we want to based our design on. I was stuck in the sketching phase as I had difficulties in figuring out with which style I want to do.
Observation
Creating a label design is quite meticulous. Since a bottle label is small is size, we have to consider the size and placement of each element.
Findings
[Quick Links]
Thank You
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