Packaging & Merchandising Design | Exercise 1: Packaging Design Analysis
22/9/25 - 6/10/25 (Week 1 - Week 3) Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media | Taylor's University Packaging & Merchandising Design Exercise 1: Packaging Design Analysis [Table of Contents] 1. Instructions 2. Exercise 3. Feedback 4. Reflection 5. Quick Links [Instructions] [Exercise] For our first exercise, we were required to c hoose FOUR (4) products (box, bottle, can, and tube) in the market that have poor packaging design. Then, we had to do conduct: Product Analysis (shortcomings & challenges, functionality, aesthetics, sustainability, target audience, branding) Market Research (target market, how the current packaging aligns with the expectations ...
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