Packaging & Merchandising Design | Project 1: Uncle Jeff Kombucha Label Redesign
20/10/25 - 3/11/25 (Week 5 - Week 7) Kimberly Miaw Jya Nee | 0366836 Bachelor of Design (Honours) in Creative Media | Taylor's University Packaging & Merchandising Design Project 1: Uncle Jeff Kombucha Label Redesign [Table of Contents] 1. Instructions 2. Project 3. Feedback 4. Reflection 5. Quick Links [Instructions] [Project] In this project, we were required to redesign a bottle label for a local kombucha brand, Uncle Jeff Kombucha . The goal was to create a label that is shelf-ready, distinctive, and clearly communicates the product's local authenticity, artisanal quality, and unique flavoring to the intended consumer. Label Size: Large bottle: height 9.5cm × width 18.5cm Small bottle: height 6cm x width 14.5 cm Label Design Requirements: Redesign logo to reflect local, artisanal identity Clearly state “Kombucha Sparkling Tea” Include adaptable flavour sect...